It was bound to happen. It was just a matter of time before somebody would, arguably tongue-in-cheek, name a store that by all indications specializes in beef, “Makibaka!”
And why not? Aside from the penchant for humorous and sometimes outlandish names for establishments (a flower shop called Petal Attraction in Quezon City, the Funeraria Mabuhay in Las Pinas, the Kini Rogers chicken rotisserie here in Davao), I think that there is recognition of mobilizations or what is sometimes called the parliament of the streets as an important aspect of Philippine political life. In a manner of speaking, we mobilize to our get our collective beef addressed.
Here’s a quick quiz, how many ads can you think of that show mobilizations of some kind? There’s the Tide ad, Globe and Smart had them too. Even the CIDSS-Kalahi ad showed clenched fists. And there’s a more recent one that features a rallyista being interviewed and endorsing some kind of energy drink. Now, one can easily argue that those are just examples of how advertising has successfully hijacked striking images for marketing purposes. But precisely, if the target consumers can not connect with the image, no self-respecting ad agency would even dream of using it.
Also think about how the word “mob” has crept into our daily talk. You don’t have to be an aktibista to figure out the question “sumama ka ba sa anti-ConAss mob nung Miyerkules?” And you often hear this in jeepneys stewing in the middle of the street at mid-day “trapik, may mob diyan sa kabilang kanto”.
The energy of some groups to mobilize despite State brutality is such that RC Constantino once quipped about PLBM forces (Pukpok Lunes, Balik Martes). They may surrender the streets today to truncheon-wielding police but they will be back tomorrow.
Admittedly, despite the streamer pulling, we cannot hold a candle to the roughhousing among Taiwanese and Japanese legislators who have been known to go into free-for-all in the middle of intense debate. (Although after HR1109, the idea of certain legislators being given public spanking did cross my mind. Either that or they be forced to watch a looped video for 24 hours straight of PGMA promising in front of the Jose Rizal monument that she would not run in the elections).
Mobilizations, be they marches, rallies (marches often culminate in rallies), pickets, vigils, sit-down strikes, are not a monopoly of any group. The Left, the Right and those who define themselves as being neither Left nor Right orchestrate mobilizations. Huge banners and vigorous flag-waving mark those of the Left. There were the flower power images from EDSA 1. And weren’t there some starlets in tight-fitting shirts who joined the pro-Marcos marches immediately after 1986?
Anyways, if this piece is beginning to sour (it’s not funny, Mags) then I should quit while I’m ahead. I only meant to say that we Filipinos take freedom and democracy seriously, whatever our belief systems, and we are prepared to fight for them. Also that we have a healthy sense of humor and can laugh at ourselves (takot ma-flame e, hehe).
And yes, “Makibaka! ‘Wag matakot!” (Unless you’re a Filipino who is into Hinduism, in which case I will then hastily paraphrase the call as “Dare to struggle! Dare to win!”)












